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ASOS Puffer Jackets Resale Value

A used ASOS puffer jacket is typically worth £15 to £75 (approximately $20 to $100), against £20 to £100 for puffer jackets generally. ASOS own-brand clothing has one of the weakest secondhand markets of any large label, with occasionwear the clear exception.

ASOS puffer jackets: price by condition

ConditionTypical
New with Tags£75 (~$100)
Like New£64 (~$85)
Good£49 (~$65)
Fair£34 (~$45)
For Parts£19 (~$25)

Seller-declared grades, sterling with an approximate US dollar equivalent at £1 ≈ $1.33 (July 2026). What each grade means.

What holds its value across ASOS

  • ASOS Edition occasionwear, which is made in smaller runs for weddings and events and is genuinely searched for secondhand
  • Bridesmaid and formal dresses, which are bought once, worn once and sell on well while the style is current
  • ASOS 4505 activewear, which is a separate line with its own following rather than a mainline basic
  • Anything unworn with tags, since the gap between the sale price new and the secondhand price is narrow on this label

What pulls ASOS resale value down

  • ASOS Design mainline basics, which are discounted so aggressively new that a used one rarely covers postage
  • Anything more than a season or two old, which is competing against the current range at clearance prices
  • Peeling faux leather and coated finishes, common on the cheaper outerwear and beyond repair
  • Pilled jersey and knitwear, which appears quickly on the lighter blends

Identifying and dating yours

  1. The neck label distinguishes ASOS Design from Edition, 4505 and Collusion, and only some of those are worth listing individually
  2. The care label carries a product code that can be searched to confirm the season and what it originally sold for
  3. ASOS sizing varies noticeably between its own lines, so give flat measurements rather than the label size

What lifts any puffer jacket, whatever the label

Puffers are judged on fill quality and baffle integrity, and a single tear in the wrong place changes the picture completely.

  • Genuine down fill with a stated fill power
  • Baffles intact with no leaking feathers
  • Recognised outdoor and fashion labels
  • Original stuff sack where supplied

And what pulls one down

  • Tears and pinholes leaking down
  • Synthetic fills sold as down
  • Compressed fill that no longer lofts after washing
  • Discoloured light-coloured shells

Working out what yours is worth

  1. Shake it out and check whether the fill lofts evenly
  2. Look for feathers escaping at the seams
  3. Check the composition label for down percentage and fill power

What to state in the listing

  • Fill type and, for down, the fill power and down/feather ratio
  • Pit-to-pit and length, laid flat
  • Whether the hood is detachable and whether it has a fur trim
  • Any baffle tears, leaks or repairs

Put the fill in the title, because it is the search and the price driver: “The North Face 700 Fill Down Puffer Jacket, Black, Mens L”. Down fill power is a number buyers know. If it is synthetic, say so plainly rather than letting a buyer assume down and be disappointed.

Preparing and photographing it

  1. Read the inner label for the fill: down and feather percentages, or polyester wadding. This one detail sets the price band.
  2. Check every baffle for leaking feathers and look for small tears, which puffers get constantly and which are cheap to patch.
  3. Test the zip along its full length and check the hood, cuffs and any drawcords.
  1. Full front on a hanger, zipped, so the loft shows
  2. The inner composition label, legible
  3. The hood and cuffs, and the baffles from an angle to show loft
  4. Any tear, leak point or stain, close up

When it sells best, and handing it over

A short autumn and winter season, strongest October to December. Selling in spring typically costs a third of the value, so storing until autumn is usually worth it.

Bulky but light. A vacuum bag shrinks the parcel dramatically and cuts postage — just tell the buyer it was vacuum-packed so they know to let it loft again.

What buyers ask

Is ASOS own-brand worth selling secondhand?

Occasionwear is — ASOS Edition dresses and formal pieces sell steadily. Mainline ASOS Design basics generally are not, because the new price after discount is close to what a used one would fetch. Bundle those instead.

Which ASOS line holds value best?

ASOS Edition, the occasionwear line, followed by 4505 activewear. Both are labelled separately from ASOS Design and are worth naming in the title.

How much is an ASOS puffer jacket worth?

Roughly £15 to £75 depending on condition, against £20 to £100 for puffer jackets generally. The identification points above are what move a listing to the top of that range.

What the fees would take elsewhere

At the mid-range £45 for an ASOS puffer jacket, against what the commission marketplaces would deduct:

PlatformFeeYou keep
Poshmark−£9£36
eBay−£6£39
Mercari−£4£40
Etsy−£3£42
WishThrift−£0£45

Seller-side rates verified 26 Jul 2026, percentages only — the per-order and processing charges those platforms add are excluded, so the real gap is wider.

Listing is free and there is no commission — read how to sell a puffer jacket for the title, handover and timing, or the general puffer jacket value guide if yours is not an ASOS.

See also: all ASOS value guides · value guides by brand · buying a puffer jacket · Clothing · condition grades.