The short version
- Typical range: £20 – £90 — see the full bridesmaid dress value guide
- What decides your price: condition, and how well you evidence it in photographs
- Cost to sell here: nothing, at any price
- Category: Clothing
Before you photograph it
Ten minutes here is worth more than anything else you will do. Buyers are deciding between your listing and someone else’s, and preparation is what visibly separates the two.
- Identify the colour by the maker’s own name if you can, since bridesmaid parties match shades precisely.
- Measure bust, waist, hip and full length, and note any alteration and remaining seam allowance.
- Have it cleaned if it was worn, and check the hem and underarms carefully.
The photographs that sell a bridesmaid dress
Four photographs do almost all the work. Shoot in daylight, near a window, with the item against something plain — and do not use the flash, which flattens texture and hides exactly what buyers are trying to see.
- Full length on a hanger, front, in daylight for true colour
- The fabric close up in natural light, so the shade is accurate
- The label with brand and size
- The hem, zip and any mark or alteration
Photograph the flaws too. It feels counterproductive, but a listing that shows the worst of an item gets fewer questions, fewer withdrawn offers and fewer arguments at handover. Buyers who can see the damage stop imagining something worse.
Writing the title and description
Colour, brand and size: “Dusty Rose Bridesmaid Dress, ASOS Design, Size 12, Worn Once”. Colour name is the primary search because parties match. “Worn once” is true for most of these and genuinely persuasive.
Then state these in the description, because a buyer who has to ask is a buyer who might not bother:
- Colour by the maker’s name, and photographed in daylight
- Brand, size, and bust, waist, hip and length measurements
- Whether it has been altered, and how much seam allowance remains
- Fabric, whether lined, and whether it has been cleaned
What buyers will actually ask
You will receive the same three messages about a bridesmaid dress. Answering them in the listing itself removes the back-and-forth, and answering them well when they do arrive is what turns an enquiry into a sale.
Shoot in daylight without a flash and say so. Bridesmaid buyers are matching a specific shade and colour accuracy decides the sale.
Say what was done and how much allowance is left. Buyers plan their own alterations and need to know the limits.
If worn, get it cleaned and say so. It is expected in this category and reassures immediately.
Pricing it so it actually sells
Start from the honest condition grade rather than the price you hope for. WishThrift listings use five grades — New with Tags, Like New, Good, Fair and For Parts — and what each grade means is worth reading before you choose, because grading up is the most expensive mistake sellers make. It does not raise the price; it produces a buyer who arrives expecting something else.
The bridesmaid dress value guide prices all five grades for this item. Pick your grade, take the figure, and if you sit between two grades price toward the lower one. Items priced honestly sell faster than items priced hopefully, and on a free platform there is no fee eating the difference anyway.
What you keep, compared
On a £55 sale — roughly the middle of the range for a bridesmaid dress — here is what the commission-charging platforms would take, and what you would keep on each:
| Where you sell it | Fee | You keep |
|---|---|---|
| WishThrift | £0 | £55 |
| Poshmark | −£11 | £44 |
| eBay | −£7 | £48 |
| Mercari | −£6 | £49 |
| Etsy | −£4 | £51 |
Seller-side rates verified 26 Jul 2026 — Poshmark: 20% commission on sales of $15 and above; eBay: 13.6% final value fee, plus a per-order fee; Mercari: flat 10% selling fee; Etsy: 6.5% transaction fee, plus a listing fee and payment processing. Percentages are applied to the sterling figure above; the fixed per-order and processing charges those platforms add are quoted in their own currency and are not included here, so the real deductions are slightly larger. Full breakdown: marketplace selling fees compared.
Timing and getting it to the buyer
Peaks from spring through summer with wedding season. Listing in winter usually means waiting.
Fold with tissue in a garment bag, or post in a box for structured styles. Long dresses crease badly and arrive looking poor if crushed.
WishThrift does not process payments or arrange delivery — you and the buyer agree both directly — so confirm payment has cleared before the item leaves your hands, and keep the conversation on the site so there is a record of what was agreed.
Ready to list it? It takes about two minutes, costs nothing, and there is no commission when it sells — create a free account or see how selling works.
Frequently asked questions
What is a used bridesmaid dress worth?
Typically £20 to £90, with designer pieces above. Expect well below retail, as with all occasion wear. See the bridesmaid dress value guide.
Do worn-once dresses sell well?
They are the strongest part of the occasion-wear market. Worn once, professionally cleaned and honestly described sells quickly and at a good price.
How important is colour accuracy?
It decides the sale. Bridesmaid parties match a specific shade, so photograph in daylight, avoid flash, name the colour as the maker does, and say what conditions you shot in.
See also: what a used bridesmaid dress is worth · browse live clothing listings · condition grades explained.