ASOS Resale Value Guides

78 guides to what used ASOS is worth — the price at each condition grade, which lines hold their value, and how to date or identify what you have. ASOS own-brand clothing has one of the weakest secondhand markets of any large label, with occasionwear the clear exception.

Which ASOS pieces hold their value

ASOS Edition occasionwear, which is made in smaller runs for weddings and events and is genuinely searched for secondhand
Bridesmaid and formal dresses, which are bought once, worn once and sell on well while the style is current
ASOS 4505 activewear, which is a separate line with its own following rather than a mainline basic
Anything unworn with tags, since the gap between the sale price new and the secondhand price is narrow on this label

And what pulls the price down

ASOS Design mainline basics, which are discounted so aggressively new that a used one rarely covers postage
Anything more than a season or two old, which is competing against the current range at clearance prices
Peeling faux leather and coated finishes, common on the cheaper outerwear and beyond repair
Pilled jersey and knitwear, which appears quickly on the lighter blends

Identifying and dating yours

These are the checks that decide which end of the range a piece sits in, and they are the facts a serious buyer will ask for:

The neck label distinguishes ASOS Design from Edition, 4505 and Collusion, and only some of those are worth listing individually
The care label carries a product code that can be searched to confirm the season and what it originally sold for
ASOS sizing varies noticeably between its own lines, so give flat measurements rather than the label size

WishThrift does not authenticate or inspect anything. Condition and origin are described by the seller against five grades — what each one means — so photograph the markings above rather than asserting them.

What ASOS items are worth

The most-searched ASOS items on the site, with the band the label typically commands against the generic range for the same item:

Item	ASOS range	Any brand
Leather Jacket	£22–£135	£30–£180 (~$29–$180)
Sunglasses	£8–£90	£10–£120 (~$11–$120)
Winter Coat	£19–£90	£25–£120 (~$25–$120)
Puffer Jacket	£15–£75	£20–£100 (~$20–$100)
Crossbody Bag	£11–£68	£15–£90 (~$15–$91)
Boots	£15–£68	£20–£90 (~$20–$91)
Denim Jacket	£11–£45	£15–£60 (~$15–$60)
Maxi Dress	£11–£45	£15–£60 (~$15–$60)
Wide Leg Jeans	£9–£38	£12–£50 (~$12–$51)
Mom Jeans	£9–£38	£12–£50 (~$12–$51)

Sterling guide ranges with an approximate US dollar equivalent at £1 ≈ $1.33 (July 2026). Sellers set their own asking price.

Every ASOS value guide

Selling ASOS on WishThrift

Listing is free and there is no commission on either side — the price you agree with the buyer is the amount you keep, whatever the label is worth. Create a free account, or read the selling guides for what to photograph and how to price.

Frequently asked questions

Is used ASOS worth buying?

It depends far more on the line than the label. ASOS own-brand clothing has one of the weakest secondhand markets of any large label, with occasionwear the clear exception. Each guide below says which ASOS lines hold their value for that item and which have almost none, so you are comparing like for like rather than paying for the name alone.

How do I check a piece is genuine ASOS?

The neck label distinguishes ASOS Design from Edition, 4505 and Collusion, and only some of those are worth listing individually. WishThrift does not authenticate, inspect or grade anything — condition and origin are described by the seller, so ask directly and expect an answer. A seller who has the item will send a photograph of the marking in minutes.

What is used ASOS worth?

Across the 78 guides here, from about £3 to £135 (roughly $4 to $180) depending on the item and its condition. Grades run New with Tags, Like New, Good, Fair and For Parts.