ASOS winter coats: price by condition
| Condition | Typical |
|---|---|
| New with Tags | £90 (~$120) |
| Like New | £76 (~$102) |
| Good | £58 (~$78) |
| Fair | £40 (~$54) |
| For Parts | £22 (~$30) |
Seller-declared grades, sterling with an approximate US dollar equivalent at £1 ≈ $1.33 (July 2026). What each grade means.
What holds its value across ASOS
- ASOS Edition occasionwear, which is made in smaller runs for weddings and events and is genuinely searched for secondhand
- Bridesmaid and formal dresses, which are bought once, worn once and sell on well while the style is current
- ASOS 4505 activewear, which is a separate line with its own following rather than a mainline basic
- Anything unworn with tags, since the gap between the sale price new and the secondhand price is narrow on this label
What pulls ASOS resale value down
- ASOS Design mainline basics, which are discounted so aggressively new that a used one rarely covers postage
- Anything more than a season or two old, which is competing against the current range at clearance prices
- Peeling faux leather and coated finishes, common on the cheaper outerwear and beyond repair
- Pilled jersey and knitwear, which appears quickly on the lighter blends
Identifying and dating yours
- The neck label distinguishes ASOS Design from Edition, 4505 and Collusion, and only some of those are worth listing individually
- The care label carries a product code that can be searched to confirm the season and what it originally sold for
- ASOS sizing varies noticeably between its own lines, so give flat measurements rather than the label size
What lifts any winter coat, whatever the label
Winter coats are strongly seasonal, and the same coat can be worth noticeably more in October than in April.
- Down and technical fills from recognised outdoor makers
- Working zips, storm flaps and drawcords
- Fur or faux-fur trims still attached and intact
- Listing in autumn, when demand peaks
And what pulls one down
- Down that has clumped or migrated out of the baffles
- Broken main zips, which are expensive to replace
- Stained cuffs and collars
- Listing in late spring, when demand falls away
Working out what yours is worth
- Work the main zip and every pocket zip
- Hold the coat up and check the fill is evenly distributed
- Check cuffs and collar in daylight for marks
What to state in the listing
- The outer composition, especially the wool or down percentage
- Whether the hood detaches, and whether any fur trim is real or faux
- Pit-to-pit and full length from shoulder to hem
- Whether it is waterproof, showerproof or neither
Lead with warmth and material, because that is the search: “Wool Blend Winter Coat, Camel, Size 14” or “Padded Parka with Faux Fur Hood, Black, Mens L”. Adding the season it suits — a mild autumn coat versus a genuine cold-weather parka — filters out the wrong buyers before they message you.
Preparing and photographing it
- Check the care label: if it is dry-clean only and visibly grubby, get it cleaned. A clean winter coat sells for noticeably more.
- Test the main zip along its whole length, and check for missing toggles, buttons or a detachable hood.
- Look at the cuffs and collar edge, which is where wool pills and where padding wears through first.
- Full length on a hanger, front, with the coat done up
- The inner label showing composition and care instructions
- The hood and collar, including whether the hood detaches and whether the fur is real or synthetic
- Cuffs and hem, plus any pilling, staining or thinning
When it sells best, and handing it over
A short, sharp season. Listings from late September to December sell fastest and hold price; the same coat in March sells for noticeably less. If you have missed the window, storing it until autumn genuinely pays.
Bulky and heavy, so postage is expensive — vacuum bags reduce the parcel considerably. Collection suits these well, and lets the buyer check the fit over a jumper, which is how they will actually wear it.
What buyers ask
Is ASOS own-brand worth selling secondhand?
Occasionwear is — ASOS Edition dresses and formal pieces sell steadily. Mainline ASOS Design basics generally are not, because the new price after discount is close to what a used one would fetch. Bundle those instead.
Which ASOS line holds value best?
ASOS Edition, the occasionwear line, followed by 4505 activewear. Both are labelled separately from ASOS Design and are worth naming in the title.
How much is an ASOS winter coat worth?
Roughly £19 to £90 depending on condition, against £25 to £120 for winter coats generally. The identification points above are what move a listing to the top of that range.
What the fees would take elsewhere
At the mid-range £54 for an ASOS winter coat, against what the commission marketplaces would deduct:
| Platform | Fee | You keep |
|---|---|---|
| Poshmark | −£11 | £43 |
| eBay | −£7 | £47 |
| Mercari | −£5 | £49 |
| Etsy | −£4 | £50 |
| WishThrift | −£0 | £54 |
Seller-side rates verified 26 Jul 2026, percentages only — the per-order and processing charges those platforms add are excluded, so the real gap is wider.
Listing is free and there is no commission — read how to sell a winter coat for the title, handover and timing, or the general winter coat value guide if yours is not an ASOS.
See also: all ASOS value guides · value guides by brand · buying a winter coat · Clothing · condition grades.