The short version
- Typical range: £90 – £450 — see the full smart TV value guide
- What decides your price: condition, and how well you evidence it in photographs
- Cost to sell here: nothing, at any price
- Category: Electronics
Before you photograph it
Ten minutes here is worth more than anything else you will do. Buyers are deciding between your listing and someone else’s, and preparation is what visibly separates the two.
- Power it on and display plain white and plain black images to reveal dead pixels, clouding and backlight bleed.
- Open the streaming apps people actually use and check they still load and update.
- Find the exact model number on the rear sticker and locate the stand, screws and remote.
The photographs that sell a smart TV
Four photographs do almost all the work. Shoot in daylight, near a window, with the item against something plain — and do not use the flash, which flattens texture and hides exactly what buyers are trying to see.
- Screen on, showing a normal image, straight on with the lights off
- The rear model sticker
- The smart interface with an app open, proving the apps still work
- The stand, remote and cables included, plus any bezel or screen damage
Photograph the flaws too. It feels counterproductive, but a listing that shows the worst of an item gets fewer questions, fewer withdrawn offers and fewer arguments at handover. Buyers who can see the damage stop imagining something worse.
Writing the title and description
Size, resolution and model: “LG 55-inch 4K Smart TV OLED55C1”. Screen size in inches is the primary search term. Naming which apps still work is unusual and genuinely reassuring — buyers of used smart televisions have usually been caught out by a dead app store before.
Then state these in the description, because a buyer who has to ask is a buyer who might not bother:
- Screen size, resolution, panel type and exact model number
- Which streaming apps still install and run
- Whether the stand, screws and original remote are included
- Any dead pixels, backlight bleed, clouding or burn-in
What buyers will actually ask
You will receive the same three messages about a smart TV. Answering them in the listing itself removes the back-and-forth, and answering them well when they do arrive is what turns an enquiry into a sale.
Open the main streaming apps and report exactly which load. This is the defining question for a used smart TV and almost no listing answers it.
Photograph plain white and plain black full-screen images. That is the only evidence buyers trust.
Say clearly. Smart TV remotes often carry voice and dedicated app buttons, and universal replacements do not fully substitute.
Pricing it so it actually sells
Start from the honest condition grade rather than the price you hope for. WishThrift listings use five grades — New with Tags, Like New, Good, Fair and For Parts — and what each grade means is worth reading before you choose, because grading up is the most expensive mistake sellers make. It does not raise the price; it produces a buyer who arrives expecting something else.
The smart TV value guide prices all five grades for this item. Pick your grade, take the figure, and if you sit between two grades price toward the lower one. Items priced honestly sell faster than items priced hopefully, and on a free platform there is no fee eating the difference anyway.
What you keep, compared
On a £270 sale — roughly the middle of the range for a smart TV — here is what the commission-charging platforms would take, and what you would keep on each:
| Where you sell it | Fee | You keep |
|---|---|---|
| WishThrift | £0 | £270 |
| Poshmark | −£54 | £216 |
| eBay | −£37 | £233 |
| Mercari | −£27 | £243 |
| Etsy | −£18 | £252 |
Seller-side rates verified 26 Jul 2026 — Poshmark: 20% commission on sales of $15 and above; eBay: 13.6% final value fee, plus a per-order fee; Mercari: flat 10% selling fee; Etsy: 6.5% transaction fee, plus a listing fee and payment processing. Percentages are applied to the sterling figure above; the fixed per-order and processing charges those platforms add are quoted in their own currency and are not included here, so the real deductions are slightly larger. Full breakdown: marketplace selling fees compared.
Timing and getting it to the buyer
Year round with a strong lift before Christmas and around major sporting events. Larger screens sell faster because the saving against new is bigger.
Collection only in practice. Screens are fragile, couriers routinely exclude them from damage cover, and buyers want to see it powered on first anyway.
WishThrift does not process payments or arrange delivery — you and the buyer agree both directly — so confirm payment has cleared before the item leaves your hands, and keep the conversation on the site so there is a record of what was agreed.
Ready to list it? It takes about two minutes, costs nothing, and there is no commission when it sells — create a free account or see how selling works.
Frequently asked questions
What is a used smart TV worth?
Typically £90 to £450 depending on size, panel type and age, with OLED well above LED. See the smart TV value guide for the condition breakdown.
Do old smart TVs lose their apps?
Often, yes. Manufacturers stop supporting older platforms and apps gradually stop working. Test the main ones and say which still run — many buyers plan to add a streaming stick anyway and simply want to know.
Can I post a television?
Rarely worth it. Screens are fragile and usually excluded from courier damage cover, so local collection is the practical route and buyers expect it.
See also: what a used smart TV is worth · browse live electronics listings · condition grades explained.