The short version
- Typical range: £20 – £90 — see the full smart speaker value guide
- What decides your price: condition, and how well you evidence it in photographs
- Cost to sell here: nothing, at any price
- Category: Electronics
Before you photograph it
Ten minutes here is worth more than anything else you will do. Buyers are deciding between your listing and someone else’s, and preparation is what visibly separates the two.
- Identify the exact model and generation, which is usually on the base.
- Deregister the device from your account and factory reset it.
- Test the speaker at volume and check the microphones respond.
The photographs that sell a smart speaker
Four photographs do almost all the work. Shoot in daylight, near a window, with the item against something plain — and do not use the flash, which flattens texture and hides exactly what buyers are trying to see.
- The speaker from the front
- The base, showing model and generation markings
- The power connector and any buttons
- Any scuff, fabric mark or damage
Photograph the flaws too. It feels counterproductive, but a listing that shows the worst of an item gets fewer questions, fewer withdrawn offers and fewer arguments at handover. Buyers who can see the damage stop imagining something worse.
Writing the title and description
Brand, model and generation: “Amazon Echo Dot 4th Generation, Charcoal”. Generation is what distinguishes near-identical models. Say whether the original power adapter is included — many are proprietary wattages and a generic one will not run the device.
Then state these in the description, because a buyer who has to ask is a buyer who might not bother:
- Brand, model and generation
- Whether the original power adapter is included
- Whether it has a screen, and any built-in hub functionality
- Speaker and microphone condition, and whether it has been deregistered
What buyers will actually ask
You will receive the same three messages about a smart speaker. Answering them in the listing itself removes the back-and-forth, and answering them well when they do arrive is what turns an enquiry into a sale.
Factory reset and remove it from your account before listing, then say so. A registered speaker is tied to your account and your voice history.
Check the wattage. Many smart speakers need a specific adapter and will not run properly on a generic one.
Read the base. Generations look similar and are priced differently, and buyers matching an existing set-up care.
Pricing it so it actually sells
Start from the honest condition grade rather than the price you hope for. WishThrift listings use five grades — New with Tags, Like New, Good, Fair and For Parts — and what each grade means is worth reading before you choose, because grading up is the most expensive mistake sellers make. It does not raise the price; it produces a buyer who arrives expecting something else.
The smart speaker value guide prices all five grades for this item. Pick your grade, take the figure, and if you sit between two grades price toward the lower one. Items priced honestly sell faster than items priced hopefully, and on a free platform there is no fee eating the difference anyway.
What you keep, compared
On a £55 sale — roughly the middle of the range for a smart speaker — here is what the commission-charging platforms would take, and what you would keep on each:
| Where you sell it | Fee | You keep |
|---|---|---|
| WishThrift | £0 | £55 |
| Poshmark | −£11 | £44 |
| eBay | −£7 | £48 |
| Mercari | −£6 | £49 |
| Etsy | −£4 | £51 |
Seller-side rates verified 26 Jul 2026 — Poshmark: 20% commission on sales of $15 and above; eBay: 13.6% final value fee, plus a per-order fee; Mercari: flat 10% selling fee; Etsy: 6.5% transaction fee, plus a listing fee and payment processing. Percentages are applied to the sterling figure above; the fixed per-order and processing charges those platforms add are quoted in their own currency and are not included here, so the real deductions are slightly larger. Full breakdown: marketplace selling fees compared.
Timing and getting it to the buyer
Strong Christmas lift, otherwise steady. These sell quickly at low prices because they are cheap new.
Light and cheap to post. Include the correct adapter and photograph what goes in the parcel.
WishThrift does not process payments or arrange delivery — you and the buyer agree both directly — so confirm payment has cleared before the item leaves your hands, and keep the conversation on the site so there is a record of what was agreed.
Ready to list it? It takes about two minutes, costs nothing, and there is no commission when it sells — create a free account or see how selling works.
Frequently asked questions
What is a used smart speaker worth?
Typically £20 to £90 depending on model and generation. See the smart speaker value guide.
Do I need to reset it before selling?
Yes. Deregister from your account and factory reset, which clears your voice history and account link. A registered device cannot be set up by the buyer.
Does the original power adapter matter?
Yes, more than people expect. Many use proprietary wattages and will not run properly on a generic USB supply, so confirm whether yours is included.
See also: what a used smart speaker is worth · browse live electronics listings · condition grades explained.