Press & Media Resources
Everything you need to cover WishThrift — brand assets, key facts, and a direct line to our team.
The Story
WishThrift at a glance
What is WishThrift?
A peer-to-peer marketplace for buying and selling used branded fashion. Location-first. Community-built. 5% fee — the lowest in the industry.
The Market Opportunity
The global fashion resale market is worth $53.7B and growing at 11.1% annually. WishThrift is capturing share before VC-backed competitors arrive.
Why Now?
Platforms like Depop (10%) and Poshmark (20%) are losing sellers to high fees. WishThrift offers 5% with unlimited listings and local pickup — no comparable product exists.
Business Model
5% transaction fee on every sale. Founding 100 sellers pay 0% forever. Revenue expands via promoted listings, Pro Seller subscriptions, and brand partnerships from Month 6.
Sustainability Angle
Every second-hand sale prevents a garment from landfill. WishThrift makes circular fashion the affordable, convenient, and aspirational choice.
Technical Innovation
Zero Google Maps API costs. Our Haversine JS engine delivers precise local-first listings using a bundled postcode lookup table. Smart, lean, fast.
Key Facts for Media
Numbers worth quoting
Brand Assets
Logos & Visual Identity
Brand colours: deep navy (#0D1B2A) and gold (#C9A84C). Typography: Playfair Display headings, Inter body. Always use approved files below — no stretching, no recolouring.
For hi-res logo files, contact press@wishthrift.com
Media Enquiries
Get in touch
We respond to all media enquiries within 24 hours. For interviews, data requests, brand partnerships, or fact-checking, use the details below.