No sneaker anchors the resale market like the Air Jordan 1. It is the most traded silhouette in the world – but “Jordan 1 resale value” is really a question about the colourway, because two pairs of the same shoe can be worth $150 or $1,500. This is the 2026 deep-dive under our wider sneaker resale value guide: what OG and retro Jordan 1s actually sell for, which colourways hold value, and how to sell without losing a big cut in fees.
Jordan 1 resale value by condition
As with all sneakers, condition dominates – and an original, matching box matters more on the Jordan 1 than almost any other shoe.
| Condition | What it means | Effect on price |
|---|---|---|
| Deadstock (DS) | Brand new, unworn, original box | Full market value |
| VNDS | Tried on / worn once, no flaws | 80-95% of DS |
| Used – good | Light creasing, clean soles | 40-70% of retail |
| Used – worn | Creasing, sole wear, yellowing | 20-45% of retail |
Ranges reflect typical sold comps in 2025-2026 and vary by size. The Jordan 1’s leather creases easily, so unworn pairs carry a real premium.
Resale value by colourway
This is where the money is made or lost. The tiers in 2026:
| Colourway / tier | Why | Typical DS range |
|---|---|---|
| Travis Scott / Off-White collabs | Cultural hype, tiny supply | Four figures |
| Chicago | The definitive OG; reissues softened but did not kill demand | $300-$600+ |
| Bred / Banned, Royal | Original OG colours, constant demand | $180-$350 |
| Shadow, UNC, Pine Green | Popular OG-style colours | $150-$300 |
| General-release Highs | Made in volume, seasonal colours | Near or below retail |
| Jordan 1 Mid | Mostly general release, weakest tier | At or below retail |
What lifts value: deadstock condition with the original box, OG “1985” colour-blocking, a common but not oversupplied size (roughly US 8-11 men’s), and genuine scarcity. What drops it: creasing and sole yellowing, missing box, Mid silhouette, and general releases after the initial buzz.
High vs Low vs Mid
For resale, the High OG is the safest bet – it carries the heritage colourways and the strongest demand. Lows are mostly general releases, but standout collaborations (Travis Scott Low, Fragment Low) resell far above retail. Mids are the weakest tier: nearly all are general releases that sell at or below retail. If resale value is your goal, focus on High OGs and collab Lows.
Where to sell Jordan 1s for the most
Hyped and collab pairs sell best on authentication marketplaces like StockX and GOAT, which reach committed buyers but charge sellers roughly 9-15% in fees plus payment and shipping deductions. For general-release and worn pairs that do not need third-party authentication, a zero-fee marketplace lets you keep the whole amount. On a $300 Chicago sale, a ~12% fee is about $36 gone; on WishThrift that stays with you.
Keep 100% of what you earn. List your first item in under two minutes – no fees, ever.
How to get top dollar for Jordan 1s
- Keep the original box – matching and undamaged, it is often expected on a deadstock sale and adds value.
- Clean and de-crease. A soft brush on the midsole and a light crease-lift on the toe box improve grading noticeably.
- Photograph the proof: both shoes, soles, size tag, the style/SKU number and the box label.
- Title precisely: “Air Jordan 1 High OG Chicago 2022 US 10 – DS.” Include silhouette, colourway, year, size and condition.
- Price from exact-colourway comps – never price a Shadow off a Chicago sale.
How to spot fake Jordan 1s
Replicas of popular colourways are everywhere, so verify before buying or reselling. Check the size-tag font and layout, match the style/SKU number to the official colourway, inspect stitching and the shape of the Swoosh and toe box, examine the box label, and compare against verified reference photos of that exact release. Off-centre logos, sloppy stitching, a mismatched SKU and a too-good price are the classic tells. The same detail-checking discipline applies across resale – see how to spot a fake designer.
Keep 100% of what you earn. List your first item in under two minutes – no fees, ever.
FAQ
How much do Air Jordan 1s resell for?
It depends on colourway and condition. General-release Highs often resell near or below retail worn; Chicago runs several hundred deadstock; Travis Scott and Off-White collabs reach four figures.
Which Air Jordan 1 colourways have the best resale value?
Chicago, Bred, Royal, Shadow and UNC in the High silhouette, with Travis Scott and Off-White collabs far above everything else. General releases and Mids resell weakest.
Do Jordan 1 Lows and Mids hold value?
Generally less than the Highs. Mids are the weakest tier (mostly general release), while standout Low collabs like Travis Scott and Fragment are strong exceptions.
How can I tell if Jordan 1s are real?
Check the size-tag font, match the SKU to the colourway, inspect stitching and the Swoosh/toe-box shape, examine the box label, and compare to verified reference photos. Mismatched SKUs and too-good prices are red flags.
Maya Chen is Senior Editor at WishThrift, where she writes about the global secondhand market, sustainable shopping, and the resale economy. Her work focuses on practical buyer guides — designer authentication, online thrift tactics, used-book hunting, and what to look for on every listing before you pay. She edits the WishThrift seller knowledge base and reviews every guide published on the site.